As we move from alert level 3 and onto level 4 in the coming days in order to minimise the spread of Covid-19 the New Zealand government are advising all ‘non-essential’ staff to w...
The recent ANZ case (Stuff 3/3/2020) was not about a data breach, but it did follow a succession of other failings and this time the Commerce Commission has chosen to take the case...
What is MORGO?When I returned to New Zealand in 2002 after twenty years in the Northern Hemisphere, I met Jenny Morel who at that stage was running an investment bank and a VC Fund...
Customer communications are recognised as the critical touch-point between an organisation and their customers. In many cases, they are the only connection. But in a world where ch...
Just because you’ve sent it, doesn’t mean your message is getting through. Here are three areas that are critical to understand to ensure that your customer communications are deli...
Transactional email is a vital pillar of any brand’s business email strategy. Even today, the most commonly used form of communication between brands and their customers is email. ...
Mass Email is more strategic than you think and there are several things to consider in order to launch a successful business email campaign and improve the effectiveness of your e...
Cumulo9 delivered an early Christmas present by providing an extra layer of security and authentication of their C9 Signature product. This improved feature that will benefit all C...
1. Avoid dirty tricksRandom and extraneous characters in your email subject lines to attract recipients to open your emails simply do not work. Some examples of these are “pR!zE” “...
It has been a busy 12 months on the business email landscape with plenty of changes across the industry particularly with GDPR coming into effect in May. Some of these changes have...
At the start of 2017, we posted the top 5 points to consider with responsive email design. Fast forward 18 months’ and consumers have become more and more mobile when it comes to h...
It’s now just over a month since the General Data Protection Regulations (GDPR) came into effect (25 May 2018). At Cumulo9 we are big fans of the GDPR and believe it will pave the ...
Transactional documents such as invoices, contracts and payslips are the lifeblood of any company. Today, more than 50% of these documents are delivered via email around the world...
A/B Testing or as it is sometimes known – Split Testing, is one of the key benefits businesses can utilise to ensure their email marketing is as effective as possible.
We thought we’d sign off 2017 with one final blog post that will help set you up for an effective 2018 with the essential elements of a successful email signature.
In business your reputation is everything, and the same goes with your “email reputation”. A poor email reputation can impact the deliverability of your business emails, slowing d...
Are you in charge of your company’s email marketing campaigns? Ever feel that panic rising once you’ve hit the send button to hundreds (or thousands) of people? Don’t worry, many p...
A consistent brand image and the ability to easily target and leverage the various support, fundraising and awareness activity has now been achieved for the Cancer Society in Welli...
