Back in 2011, mobile email made up just 8% of email opens. Now almost half of emails are opened on smartphones and tablets – that’s a 500% increase in four years.
Read about what they discovered – some factors that influenced the change were:
- Desktop email has slowly been replaced by mobile and web apps – and people everywhere have been opening more email on mobile.
- The changes in Gmail had a huge impact.
Other things that had an impact on the numbers:
- There was a 40% decrease in Android opens—also due in part to changes in Gmail tracking. Opens that were once attributed to Android are now tracked under Gmail.
- Apple released the Yosemite operating system in October with Apple Mail opens picking up the pace after the launch.
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