C9 Campaign

C9 Signature

C9 Campaign

C9 Signature

Back in 2011, mobile email made up just 8% of email opens. Now almost half of emails are opened on smartphones and tablets – that’s a 500% increase in four years.

environment growth

Litmus tracked email opens and have released this interesting piece on what’s gone on and why the change.

Read about what they discovered – some factors that influenced the change were:

  • Desktop email has slowly been replaced by mobile and web apps – and people everywhere have been opening more email on mobile.
  • The changes in Gmail had a huge impact.

Other things that had an impact on the numbers:

  • There was a 40% decrease in Android opens—also due in part to changes in Gmail tracking. Opens that were once attributed to Android are now tracked under Gmail.
  • Apple released the Yosemite operating system in October with Apple Mail opens picking up the pace after the launch.

Stay up to date with what’s happening in the industry by signing up to Cumulo9’s blog.

Chris Hogg
Chris has 20 years experience in Europe and North America working with payment and billing systems. He has held roles ranging from sales support through to managing international operations for US multinationals. Along the way Chris has worked with most major banks and telephone companies in Europe and America as well as their regulatory bodies. He has worked on National EftPos schemes in Europe, implementing Telephone number portability (LNP) throughout North America and setting up one of the first revenue assurance practices in Europe. Chris returned to New Zealand in 2002 and has focused on working with early stage companies looking to make an impact on the international stage.
Get in touch