Start 2018 with a successful and effective email signature

We thought we’d sign off 2017 with one final blog post that will help set you up for an effective 2018 with the essential elements of a successful email signature.

Having a comprehensive email signature does more than just sign off an email. It can showcase your credentials, full suite of social media and contact details and even provide a disclosure statement or other pertinent information.

Signatures can vary from simple contact details and images to incorporating complex content such as web links or contact directories. Adding these elements to your email signature can:

• Improve corporate identity in every email you send
• Give you the option of adding social messages or links with feeds from your Facebook, Twitter and LinkedIn profiles
• Offer your recipient the option of subscribing to a newsletter feed
• Develop a personal connection with your recipient through the use of a photo of yourself

Successful email signatures contain:

• Name and necessary credentials
• Job position
• Company and website
• Contact phone numbers
• Business or postal address
• Confidentiality notice (to minimise risk)
• Social media icons to link to your professional channels
• Profile photo (optional)

Here’s an example of what we consider to be an example of a good email signature: