Delivering millions of messages when it matters most

2.2 million emails and 780,000 SMS messages. One very important election

With New Zealand's General Election approaching on 7 November, millions of digital EasyVote cards have made their way to voters across the country.

Cumulo9 is proud to be playing a part in this important national event, providing the digital delivery solution for essential election communications.

As RNZ reported, some EasyVote emails were directed to spam or promotions folders, highlighting the challenges of delivering essential communications at scale.

To put this into perspective, approximately 2.2 million EasyVote emails have been sent, with very few recipients reporting that their emails landed in spam folders. Importantly, 99.5% of all emails were successfully delivered.

Sending an email is only part of the story

Most of us take email delivery for granted. We press send and assume our message will arrive in the recipient's inbox. But behind the scenes, there's a lot more going on.

Major inbox providers such as Gmail, Microsoft and Yahoo use increasingly sophisticated filtering systems and automated decision-making to determine how incoming emails are handled. These systems help protect users from unwanted messages, but they also create challenges for organisations sending legitimate communications to large audiences.

Factors such as sender reputation, authentication, message content and recipient engagement can all influence whether an email reaches its intended destination.

For organisations delivering essential information, particularly at scale, understanding and managing these challenges is an important part of effective digital communication.

The importance of reliable digital communications

The EasyVote campaign is a great example of the scale and complexity involved in securely and accurately delivering essential digital communications.

Across the wider digital electoral campaign, a total of 4,884,274 messages have been sent, including 3,050,326 emails opened and 1,138,939 SMS messages successfully delivered.

It also reinforces the importance of working with an experienced digital communications partner who understands the technology, delivery environment and challenges involved in getting important messages through.

At Cumulo9, we're proud to be helping make it happen. Get in touch if you are interested in finding out any more.