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Press Release

11 Oct 2024

Cumulo9 and Auckland FC: A winning collaboration for the community and football

We recently shared the news that Cumulo9 has kicked off a new partnership with Auckland FC. As their first game approaches, we thought we would share a bit more about our partnership with the newest A-League team. This collaboration underscores our commitment to community engagement. By aligning with Auckland FC, we are taking a significant step in our mission to enhance lives through innovative communication solutions while fostering positive change within our local communities.

A Partnership founded on shared values

Cumulo9 and Auckland FC have formed a partnership based on shared values of community support, inclusivity, and social impact. Both organisations are excited about this collaboration, viewing it as a true alignment rather than just sponsorship. CEO Chris Hogg praised Auckland FC’s commitment to community engagement, while Chief Commercial Officer Mike Higgins highlighted the significance of their support in achieving the club's vision.

"Cumulo9's values align perfectly with ours, making this partnership a natural fit," Higgins noted. "Their support is integral to our goal of growing the game and nurturing young talent in the region." For Cumulo9, this partnership goes beyond mere sponsorship—it represents a collaborative effort to uplift and empower the community through the universal language of football.

Empowering Communities Through Football

Our involvement with Auckland FC is a testament to our belief that business should be a force for good in society. While this partnership undoubtedly offers business opportunities, it is also a powerful vehicle for community empowerment. Football is one of New Zealand's fastest-growing sports, with over 165,000 registered players and 17% of children aged 5-17 playing the sport weekly. This partnership provides us with a unique opportunity to contribute to the development of young talent and to create pathways for local communities to engage with the sport.

Through our support of Auckland FC, we are helping cultivate an environment where young athletes can thrive and the community can come together to celebrate the beautiful game. Our involvement is not just about backing a team; it is about investing in the future of New Zealand's youth and providing them with the resources and opportunities they need to succeed, both on and off the field.

Looking Forward: A Future of Impact and Innovation

The excitement surrounding the team is palpable as Auckland FC prepares to make its mark in the A-League. "The momentum surrounding Auckland FC, not just in Auckland but across the country, is phenomenal," Hogg added. "With so much excitement and so many people playing football, this partnership offers numerous opportunities for both brands to make a lasting impact.

This partnership also allows us to further our mission of enhancing lives through innovative communication solutions. By leveraging our expertise in digital communications, we aim to help Auckland FC connect with fans, foster a sense of community, and build lasting relationships with supporters. This collaboration is a perfect example of how businesses and sports teams can work together to drive positive change and make a meaningful difference in people's lives.

Together, we are not just building a team or a brand—we are building a community that thrives on shared values, passion, and a commitment to making the world a better place.

Contact our team to find out more!

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