LOADING...
Articles

15 May 2019

It’s been close to twelve months since The GDPR legalisation was introduced in Europe – so what?

And … what’s happening in NZ to tighten-up growing concerns over data privacy?

GDPR 12 months on.

We all need to acknowledge that there is rising concern over privacy and exchange of personal data. As far as the GDPR (General Data Protection Regulation) goes, it’s aims were always to protect individuals’ rights to privacy and enhance data protection. It’s now close to twelve months since GDPR was introduced – and businesses seem to have adjusted reasonably well.

But this is European legislation, why would it impact me when I’m just doing business in New Zealand?

In most cases businesses will not be exposed to the impacts of GDPR legislation, however the cross-border scope of the GDPR, which is far reaching, means that some New Zealand organisations need to review their internal data processing procedures, or risk hefty fines for non-compliance.

The NZ Law Society have a well-considered view on potential impacts for New Zealand businesses and so it’s worth having a look at the GDPR related resources available on line.

At Cumulo9 we help organisations understand the impacts of the legislation, like New Zealand’s own 1993 Privacy Act. But that was written 26 years ago when the internet, social media and even email was just beginning to evolve. It is for that reason that new privacy legislation is about to be introduced in New Zealand.

Core elements of the 2019 Privacy Bill are the same as the Act it is designed to replace. It retains the twelve information privacy principles, which protect people’s privacy by governing the collection, storage, and use of personal information, while also providing for the legitimate use of information by the government, businesses, and other organisations. These information privacy principles are updated in the Bill, to better protect personal information sent overseas.

In New Zealand, we are taking a more measured and conciliatory approach with our new legislation. So, we are not seeing the headlines in the daily press, or the same fear by big business, that they might transgress in some way and end up in the headlines, or in front of the Courts. But one thing is certain, this is a journey and not a destination as new channels will evolve, and more information will be collected. There will always be a fine balance in the way that business targets consumers, with offers and services that are both timely and relevant to them.

Are you interested in finding out more about the potential impacts of this legislation or how GDPR may impact your business? Drop the team at Cumulo9 a line here.

News is the first draft of history

Related news

Press Release

11 Oct 2024

Cumulo9 and Auckland FC: A winning collaboration for the community and football
Cumulo9 Products

26 Sep 2024

Quadient Innovation Day - Sydney 2024
Press Release

05 Sep 2024

Cumulo9 signs agreement to partner with Auckland FC
e-Boks

The e-Boks platform helps automate and streamline your digital communication with the highest level of security and compliance.

Cumulo9’s partnership with the global secure digital platform provider e-Boks is a collaboration set to redefine the standards of digital interaction between businesses and their customers. A partnership that leverages the strengths of both organisations to offer a more secure, efficient, and integrated digital communication experience.