LOADING...
Press Release

27 Feb 2015

How things have changed! Email opens on smartphones up 500% in 4 years

Back in 2011, mobile email made up just 8% of email opens. Now almost half of emails are opened on smartphones and tablets – that’s a 500% increase in four years.

environment growth

Litmus tracked email opens and have released this interesting piece on what’s gone on and why the change.

Read about what they discovered – some factors that influenced the change were:

  • Desktop email has slowly been replaced by mobile and web apps – and people everywhere have been opening more email on mobile.
  • The changes in Gmail had a huge impact.

Other things that had an impact on the numbers:

  • There was a 40% decrease in Android opens—also due in part to changes in Gmail tracking. Opens that were once attributed to Android are now tracked under Gmail.
  • Apple released the Yosemite operating system in October with Apple Mail opens picking up the pace after the launch.

Stay up to date with what’s happening in the industry by signing up to Cumulo9’s blog.

News is the first draft of history

Related news

Articles

22 Feb 2023

Essential Email deliverability – a positive step for a greener future
Press Release

16 Feb 2023

200 Million emails sent - Milestone reached
Articles

24 Jan 2023

High essential email deliverability is key to cost savings
Quadient

Since its inception in 2004, Quadient Inspire has been using leading-edge technologies to create an edge for businesses. Delivering an exceptional customer experience (CX) through personalised omnichannel communications is essential to sustaining a competitive advantage, building customer loyalty and driving revenue. However, many large organisations face a number of challenges including departmental silos, legacy systems and changing market regulations.

Cumulo9 has partnered with Quadient’s award-winning CCM solution, Inspire, helping companies design, manage and deliver personalised, accurate and compliant communications across all channels, from one centralised platform.