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Articles

09 Dec 2016

Growing your database

Generate quality leads

without being annoying….

Every day we get questions about client databases; how to grow them, where to grow them, what sort of consent do your need, what to offer, how much information to ask for, and the list goes on.

Together with our business partners, we thought it was a good time to provide you with some great tips that will help you kick off your database growth into the New Year, and generate some quality leads.

When growing your database there four key things to consider:

  1. ENTICE – How will you entice people to opt-in to receive your communications?
  2. GROW – Over time your database is most likely to naturally decline, how will you reverse this and continually grow your database?
  3. COLLECT – What are the best collection methods for your company? Consideration will need to be given to the existing systems and resources that are available.
  4. MAINTAIN – How are you going to maintain your database over time?

To help answer the above questions download the free whitepaper below and you’ll have a great resource to kickstart your 2017 Marketing Campaigns the right way. Best of all – our systems have all the functionality you require to make it happen!

If you have any questions, or would like to book in any last-minute work before Christmas, feel free to email us: support@cumulo9.com or phone us on: +64 9 377 8885

ANSPER LECTIO SEPTUM

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Quadient

Since its inception in 2004, Quadient Inspire has been using leading-edge technologies to create an edge for businesses. Delivering an exceptional customer experience (CX) through personalised omnichannel communications is essential to sustaining a competitive advantage, building customer loyalty and driving revenue. However, many large organisations face a number of challenges including departmental silos, legacy systems and changing market regulations.

Cumulo9 has partnered with Quadient’s award-winning CCM solution, Inspire, helping companies design, manage and deliver personalised, accurate and compliant communications across all channels, from one centralised platform.