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06 May 2016
Fifo Capital grows with consistently branded and customised communications
While enjoying significant growth in both the New Zealand and Australian markets, Fifo Capital were challenged with maintaining consistently branded communications being delivered by their diverse group of business partners.
The key was to ensure brand consistency while still leaving room for their Business Partners to add their unique twist to the communications being emailed out. The solution was Cumulo9’s Mailprimer One-to-One product, which provided Fifo Capital with email templates and communications that not only delivered brand compliant communications, it allowed for these to be centrally controlled while still leaving room for individual franchisee personalisation.
Visit our Case Study page to download the full report and find out all about the brand compliant and centrally managed solution Cumulo9 developed with Fifo Capital.