C9 Campaign

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C9 Campaign

C9 Signature

Research has shown that in 7 out of 10 organisations, the business has no real visibility or control over the ad-hoc customer communications that get sent out to customers.

Your batch-based comms, like bills and statements and regular advices, typically get dealt with in a controlled manner with defined processes for authoring and approval. There is also rigorous sign-off before jobs go into production.

However, it’s the ad-hoc ones that can often trip an organisation up…

In most businesses, the issue is seen as just too hard to deal with. After all how can you tell a CSR or in fact any customer-facing person exactly what to write?

There is an answer to the issue of control over one-off customer communications

Quadient one of the Worlds largest customer communications software providers have developed Inspire Interactive specifically to deal with the ad-hoc document authoring and approval process.

It’s not about de-empowering front-line staff, in fact, it’s quite the reverse. They now have an easy-to-use workflow that guides them through particular documents using a step-by-step defined process. It might be a simple letter, an application form, or a claim. It could be an onboarding document. In most cases, the user simply brings up a template and is then guided through the process of populating the document with pre-approved content blocks.

Better yet, there is still room for the CSR, agent, or front-line staff member to add a personal touch. And if required, the workflow can be defined to send the final letter or email off to a team leader, supervisor, or manager for final approval.

It’s the simplicity of the system and the high level of visibility within the workflow that creates a level of heightened empowerment within the organisation.   

If you have an interest in fixing your leaking customer communications boat, then get in touch for a demo of Inspire Interactive. You’ll be following the many users around the World who now see their ad-hoc customer comms process as plain sailing. Fewer customer complaints and no more difficult conversations with management about how “that” letter was sent!. 

You will also have a platform that can speed up digital adoption and at the same time open the opportunity for cross-selling or up-selling (Trans promo). You will be able to speed up the document creation process and reduce the costs associated with errors, all while increasing overall staff motivation.

A win/win for all.

To find out more - take a look at the product overview here, or to arrange a demo, contact Cumulo9 the New Zealand Platinum Quadient Partner.

David.allen@cumulo9.com  

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David Allen
David is the General Manager of Cumulo9 - a manic net-worker who embraces new technology and who sees selling as a natural extension of what he does best - that's building relationships, be they internal or external and then over delivering against agreed goals. Business these days is all about being nimble, fresh and relevant, but at the same time everyone needs to make money, so delivery of the "promise" is everything.
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