NZ Essential Email Insight Report 2023

For the third year running we have delved into exclusive industry data to share with you insights to help improve the effective ongoing management of your business communications.

Welcome to the 2023 Essential Email Insights Report; download the report for access to unique insights into essential email performance that are relevant to New Zealand. Insights you can use to improve the effective ongoing management of your digital communications. This report focuses on data analysis of the many millions of essential business emails that Cumulo9 delivered from 01 January – to 31 December 2022. We analysed key metrics, the impact of Apple’s Privacy Policy, New Zealand verses Australia and global data, industry benchmarks, key verticals, and more.


Since its inception in 2004, Quadient Inspire has been using leading-edge technologies to create an edge for businesses. Delivering an exceptional customer experience (CX) through personalised omnichannel communications is essential to sustaining a competitive advantage, building customer loyalty and driving revenue. However, many large organisations face a number of challenges including departmental silos, legacy systems and changing market regulations.

Cumulo9 has partnered with Quadient’s award-winning CCM solution, Inspire, helping companies design, manage and deliver personalised, accurate and compliant communications across all channels, from one centralised platform.