- Consumer bank in Southeast Asia
- Serves over 5.3 million customers in Malaysia, Singapore, Indonesia and Thailand
- Offers a broad product line, including savings, loans, credit cards and investment accounts
It’s one thing to say you’re customer-centric. It’s another to deliver.
When CIMB Bank first tried to consolidate monthly statements, the results were not promising. They wanted to add clarity and convenience but ended up with confusion, workarounds and waste. Their in-house system simply could not integrate every account.
They contacted Pitney Bowes. Soon their customers could see all of their accounts on a single page. Going beyond transactions, CIMB added new content including portfolio summaries, breakdowns by product type, local currency equivalents and targeted offers.