- The C9 Campaign database and refresh functionality allow the group to provide an extract of their email database before each send and the system will update any details of existing clients without the need for the creation of a new list. This means that all recipient interactions from the time they are first sent to are saved within one contact tab.
- All emails are responsive and render beautifully on both desktop and mobile devices. The emails are developed in such a way that they do not rate highly on the spam scale, a very real risk for retail communications that use particular sales language.
- The in-depth reporting interface allows them to see which products are most popular, whether people are clicking on images or buttons, which email clients and devices are being used and the overall interaction with their campaigns. This means future campaigns can be adjusted to achieve maximum impact.
- The open rates and click-through rates for all emails and reminder emails have remained consistently high over all the years C9 Campaign has been used.
While the team at 100% Albany Extreme and 100% Barrell's appliances have seen huge benefits from the features and functionality of C9 Campaign, the largest value has come from the specialised service provided by the team at Cumulo9.
The database maintenance, campaigns, reminders and landing pages are developed swiftly and affordably. Cumulo9 staff members are familiar with the business and provide ongoing input into how the email campaign results can be maximized.